As the GOP struggles with “rebranding” and how they can turn around the 2012 defeat and win the future the answer is simple.  It has nothing to do with any particular group or moving farther left – those are the same ideas that have failed the Republicans for years.  Instead of pandering to individual groups the GOP should focus on spreading the truth that conservative policy benefits all people – regardless of sex, race, economic status, origin, preference, favorite color.

Lower taxes benefit everyone: keep more of your own money and do what you want with it.  A black gay business owner benefits from keeping more of his hard-earned cash just as much as a straight white working mom.  The enforcement of our immigration laws benefit all citizens present and future – especially minorities trying to work in Obama’s failed economy, and especially legal immigrants who abided by our laws so that they could be protected by our laws.  Strong borders and foreign policy protect all citizens regardless of what may come before the hyphenated “XYZ-American.”

Gun rights provide that every law-abiding citizen regardless of background is able to defend themselves – be it against home invasion or tyranny.  Traditional social values strengthen society for all – even those who choose not to live by them.  The same for religion – the whole society benefits from the freedom to practice their faith and Judeo-Christian values – whether or not they practice or believe in any faith at all.  Constitutional law and Conservative values protect and elevate women and minorities, they give children the best chance for stability and success, the poor a better chance to get out of poverty, and they strengthen society as a whole so that all have a chance at success and happiness.

Despite the myth of diversity hucksters, it’s not what makes us different that brings us together – it’s what we have in common that unites us.  Our differences are what make things interesting and these can even help us shore up our weaknesses, but the whole point of equality under the law is that no group gets special treatment or special rights.  We’re all equal in our right to life, liberty and the pursuit of happiness – however we define it.  The Constitution doesn’t define what makes you happy and neither does conservative policy.  Meanwhile, leftist Democrats try to tell you what you need or don’t need – buy this lightbulb; can’t buy that sized drink; you don’t need that kind of gun; you need to pay for someone else.

The GOP has yet to harness the beauty of the uniquely American guarantee of our inalienable rights.  The guarantee of Liberty! That is what created the foundation for the most diverse country in the world boasting some of the world’s greatest inventions, discoveries and successes by people of every stripe and shape.  It doesn’t matter who you are, who you were, where you came from, what sex you are or what color your skin.  Your rights are protected under the law and there are basically no restrictions on what you can do with your life – whatever effort you are willing to put into it as long as you’re not harming another.  Conservative ideals and policies are freedom-loving while left-wing policies are all about imposing restrictions on others.  This is easy to show and the GOP should exploit it at every turn.

Expose the hypocrisy of leftists championing freedom of speech while stifling it in the public school systems.  Show the hypocrisy of their promotion of European socialism while every country under such economies is going bankrupt before our eyes.  Shed light on the hypocrisy of the claim to be for the little guy and against crony capitalism while giving their favored “green” companies sweet taxpayer funded billion-dollar grants to produce nothing.  Display the hypocrisy of those who will scream about a “right” to abortion but are against capital punishment and all about more gun-control laws in the name of protecting children.  Show the hypocrisy of leftists who are against Americans being able to practice their faith and own guns but demand no judgment on extremist Muslims who perform honor killings and mass murder according to their faith.  Illustrate the double standard of a party that shouts “War on Women!” while they’re silent about the violence against women endemic in Islam as Sharia is increasingly being insinuated into our court systems.

The GOP also needs to recapture the spirit of its great heritage: ending slavery, championing equal and voting rights for blacks, desegregation, women’s suffrage and equal pay for equal work just to name a few.

Every time Republicans lose they say they need to be more like their opposition to win, but that’s the same failed thinking that keeps losing them elections.  The GOP doesn’t need to be more like the opposition, they need to be more persuasive than the opposition.  It’s no easy task when they control the media and make most of the music and movies.  But naming the right goal would be a good start.  We’re Americans: black, white, gay, straight, guy, gal, young and old.  We all eat, sleep, breathe and bleed, and we all want a better life for our children.  The Democrat party is divisive.  Let the GOP be uniting – not by pandering to individual groups, but by appealing to what we all hold in common despite our differences.